Kellogg’s Raisin Bran Crunch
Crunchiorite + OLV
GCD, Ryan Kukec
ACD, Tyler Mckissick
Copywriter, Emily Thurston
Art director, Kate Jang
Crunchiorite + OLV
GCD, Ryan Kukec
ACD, Tyler Mckissick
Copywriter, Emily Thurston
Art director, Kate Jang
STUNT/SOCIAL:
Kellogg’s New Raisin Bran Crunch cereal with crunchy oat cluster has just landed in the Canadian market. To launch it, we placed a massive crunch cluster at Trinity Bellwoods park following the Perseids meteor shower on the evening of August 12th.
SEPERTATE OLV/SOCIAL:
We also created an OLV/Socials content to highlight the crunch oat clusters in New Raisin Bran Crunch.
Kellogg’s New Raisin Bran Crunch cereal with crunchy oat cluster has just landed in the Canadian market. To launch it, we placed a massive crunch cluster at Trinity Bellwoods park following the Perseids meteor shower on the evening of August 12th.
SEPERTATE OLV/SOCIAL:
We also created an OLV/Socials content to highlight the crunch oat clusters in New Raisin Bran Crunch.
For the stunt/social, our focus was to generate organic chatter and excitement around the massive oat cluster and reveal the new Raisin Bran Crunch boxes as the cluster opened days after the Perseids meteor shower.
For OLV/social, we introduced the new Raisin Bran Crunch with crunchy oat clusters using the catchy campaign line